Privacyverklaring

Last updated: 11 November 2026

This notice explains how Seleno Lab Limited (“Seleno”, “we”, “us”) uses your personal data, and what rights you have.

It covers three groups of people:

• People who visit our website, seleno.tech
• People who send us an enquiry or book a demo
• Investors we contact about our fundraise

Who we are

Seleno Lab Limited is the controller of your personal data. This means we decide why and how we use it. We are registered in England and Wales, company number 17562088. Our registered office is 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.

To contact us about your data, email privacy@seleno.tech.

What data we collect, and where it comes from

If you send us an enquiry

Our contact form asks you for:

• Your name
• Email address
• Your company website
• Your role, if you give it
• Your organisation, or each one if you sit on more than one board, if you give it
• The Seleno features you are interested in, if you tick any
• The tools you already use for board work, and for which steps, if any
• The question your board cannot yet answer, if you write one

If you book a demo

Our demo booking page runs on Google Calendar. When you book, we receive your name, your email address, the time you choose and any notes you add.

If you visit our website

When you visit seleno.tech, our hosting provider, Vercel, records technical data about the visit. This includes your IP address, browser type and version, the page you ask for, and the date and time. To block spam, our contact form also keeps your IP address in the server’s memory until the server restarts. It does not write it to any file or database.

If you accept analytics cookies, our analytics provider, PostHog, records which pages you visit and how you move around the website, your browser and device type, and your approximate location from your IP address. It also records whether you sent the contact form and any errors, but never what you type in it.

Cookies

We use optional analytics cookies from PostHog, only if you accept them in our cookie banner. We use them to understand how people use the website, to see whether the contact form works, and to find and fix errors. We do not use them for advertising.

Rejecting them does not affect the website or the contact form. Your browser stores your choice, so we do not ask again. To change it, use Cookie settings at the bottom of any page.

If you are an investor we contact

We hold:

• Your name and your LinkedIn profile address
• Your roles and companies, including your roles and shareholdings at Companies House
• Notes on your public posts, and news about your investments
• A business email address
• Our notes on our contact with you
• The postal address you give us, only if you agree to be named to HMRC

Most of it comes from these public sources:

• Your public LinkedIn profile and posts
• The Companies House register
• Investor directories: Signal by NFX, OpenVC and the UK Business Angels Association (UKBAA) directory
• Funding news: the UKTN and PreSeed Now newsletters

The rest comes from sources that are not public:

• Our founders’ own LinkedIn connections
• Events where we meet you
• The person who introduced you to us (ask us, and we tell you who)

Why we use your data, and our lawful basis

Unless we say otherwise below, our lawful basis is our legitimate interests (UK GDPR Article 6(1)(f)). We name the interest for each use.

• Website visitors: to run our website and keep it secure. Our interest: a website that works and resists attacks.
• Website analytics, only if you accept analytics cookies: to understand how people use our website and improve it. Our lawful basis: your consent (UK GDPR Article 6(1)(a)). You can withdraw it at any time in Cookie settings.
• Enquiries: to reply to you, and to follow up about Seleno. Our interest: to answer people who contact us, and to find customers.
• Demo bookings: to hold the demo you book. Our interest: to show Seleno to people who ask to see it.
• Investor contacts: to decide whether our fundraise fits your investment focus, to contact you about it, and to keep track of our conversations. Our interest: to raise money for Seleno from investors whose public activity matches our company.
• Investor contacts, only if you agree: to name you as a prospective investor in our application to HMRC for SEIS and EIS advance assurance. Our interest: to apply for SEIS and EIS advance assurance.

We make no decision about you by automated means alone. A person decides whom we contact.

How long we keep your data

We keep your data for these periods, then delete it:

• Website technical data: 1 day, in our hosting provider’s logs
• Website analytics: 1 year, in PostHog
• Enquiries and demo bookings: 12 months after our last contact with you, unless you become a customer
• Investor contacts who do not reply: 6 months after our last contact
• Investor contacts who reply but do not invest: 12 months after our round closes
• If you ask us to stop: your name, profile address and the date only, while we raise money plus 2 years, so we never contact you again
• If you invest: a separate notice covers you

Transfers outside the UK

Some of our service providers process data outside the UK, mainly in the United States and the EU.

UK regulations approve transfers to the EU, and to US providers certified under the UK Extension to the EU-US Data Privacy Framework. For any other provider, we use the UK International Data Transfer Addendum to the EU standard contractual clauses. To get a copy, email privacy@seleno.tech.

Who receives your data

We share your data only with these recipients:

• Our service providers, under contract: Vercel (hosting), PostHog (website analytics, only if you accept analytics cookies), Google (email, demo bookings and the enquiries spreadsheet) and Slack (enquiry alerts to our team)
• For investor contacts, also the providers of our investor database, our data collection tools and our AI assistant, under contract
• HMRC, only if you agree to be named in our advance assurance application
• Our legal and accounting advisers, if our fundraise needs them

Your rights

You can ask us to:

• Give you a copy of your data
• Correct your data if it is wrong or incomplete
• Delete your data
• Limit how we use your data

Your right to object. You can object at any time to our use of your data based on our legitimate interests. If you object to us contacting you, we stop at once.

To use any of these rights, email privacy@seleno.tech.

We may ask you to prove who you are before we act on a request.

Complaints

You can complain to us at privacy@seleno.tech.

You can also complain to the ICO: ico.org.uk/make-a-complaint.

Do you have to give us your data?

If you use our contact form or book a demo: no. But without your name and email address, we cannot reply to you or hold your demo.

Contact us

If you have any questions or concerns about this notice or your data, email privacy@seleno.tech.